Overview
Unfortunately, due to my NDA, I can’t show the bulk of the work that I did at AlphaMap, so for now, you’ll just have to trust that I actually did quite a lot during my time at this small startup. I was one of the two UX designers on the product team, leading complex design initiatives for new features and tools within the platform. Below are some brief notes about some of the work I did during this time.
- Spearheaded the design of a self-serve purchase model that drove a significant lift in trial-to-paid conversions, accelerated customer acquisition, and cut costs by replacing manual sales efforts with automated onboarding.
- Led the design of TenantFinder™, an advanced recommendation engine that improved CRE brokers’ ability to match the right tenants with available properties.
- Identified and resolved a product information architecture issue by designing a tree map UI element that clearly visualizes the relationship between POIs and Parcels, enhancing user comprehension and navigation.
- Actively managed and maintained a scalable design system library in Figma, ensuring consistent component usage across the design team and improving efficiency in product development.
- Prototyped design concepts using generative AI tools, accelerating iteration cycles and reducing user testing turnaround time.
- Implemented WCAG 2.1+ accessibility standards to expand usability for all customers, ensuring compliance and fostering inclusivity.
- Acquired front-end engineering skills to independently implement minor UI updates, reducing dependency on engineering teams and decreasing change turnaround time from days to hours.
