User Interviews
I chose to conduct interviews to gain further insight into consumers’ needs, motivations, pain points, and how they go about selecting insurance. I talked with five people in the following categories, being sure to include a range of income levels, careers, and ethnicities.
- People who currently have an insurance policy.
- People who are young in age (16-35).
- People who have recently bought insurance.
- People who have bought insurance over the phone or in person.
- People who have bought insurance online.