I had the opportunity to design some packaging for sunbeam while pursuing my internship at Newell Brands. The Sunbeam brand is all about translating the idea of heat. Heat has a visual feel to it, being similar to a wave and its movement. I was challenged to invoke this wave concept into Sunbeam’s packaging while also honoring the brand’s long heritage. The three products were an Iron, Heated Blanket, and a Flex-heat Wrap. Aside from packaging I also designed claims for each product.

Back to graphic design